Customer relationships deepen and sustainably strengthen the brand? Sure, of course! Haptic advertising also works in B2B business. And with these freebies you score points with your customers guaranteed!
The use of promotional products in many countries is rising continuously. For the 2014 financial year, the subject was allowed advertising recorded a new sales record. With 3.48 billion euros the promotional products are right behind the advertising billionaire TV in second place in the media compared.
The popularity of products with logo print can be in the face of this result not deny: Promotional products are one of the most popular marketing tools.
Promotional items work well in B2B. According to a survey from allbranded the brand or company name of the advertising company remains at 78 % of promotional products in the mind of (potential) customers! (Source: allbranded)
However, they are often underestimated, limited in their use at exhibitions or used only in the B2C segment. A downgrade, which comes to the promotional products unfairly. Finally, you will also meet as a B2B marketer to people that need to convince it. And even if business components are faced with personal needs, the principle remains the same: you have to be apart from the competition, attract attention and be particularly special.
New requirements for relationship marketing
The Confederation of the promotional products industry (GWW) notes in its promotional products monitor that own 95 % of the promotional products; including a high number of B2B decision makers! Just like in B2C, the requirements of this target group have changed their relationship with the company: According to the "Brand Share" study by Edelman is interchangeable loyalty programs and moist handshakes longer on the hit list.
Popular on the other hand is the one who builds a high-quality relationship with customers and this appreciation brings to probably notice about advertising measures beyond! This includes not only a faster customer service and a sophisticated social media presence, but also the use of gifts that are original and tailored to the target audience. We give in private life the best friend a high quality wallet, same applies to the B2B customers. After all, the relationships with customers and business partners are increasingly becoming similar to friendship braids which require regular care and communication.
Why do you score points with promotional items?
Especially in view of the digital transformation seem company, whether B2B or B2C, with promotional items not to be on the wrong track: As many as 73 % give a GWW survey indicated that they look forward to promotional items. 37 % goes even further and declare the promotional products as a decisive factor in the purchasing decision.
No wonder that now put 48 % of companies on products with unconscious advertising effect. They express the current Promotional monitor GWW that promotional items for companies have a very profound effect, strengthening the commitment to the company and increase the awareness. The positive impact on the corporate image and the perception of products and services are also cited as reasons for the use of promotional products.
Suitable for the positive insights of the enterprise company in dealing with advertising material provides the Impressions Study of the American Advertising Specialty Institute interesting readings for the dissemination of the brand name on the use of promotional items. To generate advertising classics such as pens, bags and T-shirts with logo print in a product life cycle several thousand fire Impressions.
With promotional items not only a high degree of customer orientation will be presented, but also expands the company's network. Especially in B2B, this viral nature of your business has positive effects. Recommendation marketing at conferences, trade shows or meetings is possible via haptic advertising media in a sympathetic way. By the way: Just B2B target groups are characterized by long-term loyalty; Freebies you will achieve greater impact effects as in the B2C area.
The right advertising media in B2B
In general, the audiences apparently very easy to please when it comes to their personalized advertising materials. Classics such as pens, T-shirts, calendars and bags occupy the first places in the ranking popularity of promotional items.
Is not recommended, though, the simple versions of these classics you are looking for the right gift for your B2B audience. With long-term effect is the strategy here! Do not use cheap presents that quickly give up the ghost: Because if you give away a malfunctioning product, the desired positive effect converts quickly into negative territory.
Recommended are high-quality, exceptional products with extravagant personalization or individual personalization. Some ideas and trends in the promotional products industry we have put together for you in our gallery.
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