Stronger sales presence through intelligent IT and presentation
Products and prices are not enough to compete against other applicants in the e-commerce. Seller on the internet can make many things wrong and right. The IT service provider and an expert on e-commerce solutions Nasdo provide 5 tips on how to go on sale and the efficiency can be increased:
1. Make your E-Shop Responsive: The clearest product page is useless if it is bad to consume on smartphones and tablets. Reactive e-Shop websites, which adapt to the respective terminal, increasing not only the shopping experience of customers. They are also SEO friendly. So Google lists Responsive websites since this spring preferably.
2. Sale Shop across: Many shop owners selling in different channels - on eBay, Amazon, and in our own online store. Thus, the inventory data will not care to click marathon, it is advisable to install automated solutions that connect all major online stores and marketplaces in a single enterprise resource planning.
3. Avoid clicking Marathon: Count it out how many clicks your visitors will need to get the most important information. A classic mistake many e-shops commit, is the excessive nesting of a website. If visitors have to look far to find out the purchase button, or you need five clicks to get the Shipping and payment information to experience that increases the bounce rate enormously.
4. Let others promote themselves: About good products we speak, not in vain social media is becoming increasingly important in e-commerce. Share functions among your products today are therefore a clear added value. If other products your share on Facebook and Co. and this comment, which is a trusted sell recommendation for potential buyers. Tip: Specialized IT service providers also make it possible in online shops that do not support these features so far to integrate Share functions.
5. Buy has to be fun: Full basket, but then, for example, not PayPal is possible? Studies have shown that lean sales processes that only require the most necessary data - and support a variety of payment methods - move the purchaser to enter into a purchase.
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