5 tips for better opportunities in the online shop

Stronger sales presence through intelligent IT and presentation

Products and prices are not enough to compete against other applicants in the e-commerce. Seller on the internet can make many things wrong and right. The IT service provider and an expert on e-commerce solutions Nasdo provide 5 tips on how to go on sale and the efficiency can be increased:

1. Make your E-Shop Responsive: The clearest product page is useless if it is bad to consume on smartphones and tablets. Reactive e-Shop websites, which adapt to the respective terminal, increasing not only the shopping experience of customers. They are also SEO friendly. So Google lists Responsive websites since this spring preferably.

2. Sale Shop across: Many shop owners selling in different channels - on eBay, Amazon, and in our own online store. Thus, the inventory data will not care to click marathon, it is advisable to install automated solutions that connect all major online stores and marketplaces in a single enterprise resource planning.

The IT distribution needs new customers

New customers are important to business. Also for the distributors. But what if the number of classic addressable customers back, never to return? Then it's like to look for new customers. In the case of distributors this can only end customer no. A thesis post by Damian Sicking.

For many years there have been in the IT industry is an all in all well-functioning process, the product comes to the end customer. The manufacturers sent their products to distributors, from here they were distributed to retailers and system houses that eventually the end customer expressed in the hands or installed at your site. This supply chain worked - despite occasional disturbances - on the whole good, and when it comes to the producers and distributors, this could also be many more years remain so.

The situation is different if one looks at the distributors. You cannot go on as before, and not just because of the declining equipment sales and still not really answered question of which meaningful role can play the distribution of cloud computing topic, but especially at a different, far more threatening development.

The distribution is now arrived at a point where it is forced to change their business model, or shall we say better: to expand. The main reason for this is that they an important component of their previous business model breaks away: their customers! The number of classical distribution customers - IT distributors and system vendors - has been declining for years, and there is no reason to assume that this trend will reverse in the coming years. For distributors, this is a threatening scenario. To date, some distributors have this loss of customers still can compensate for the fact that you entice away resellers and system vendors from the competition and piloted in their own barn. Classic displacement so. But in the long run this may be for a growth-oriented company no solution to the dilemma and no strategy.

The king is customer data or goods?

Large data thefts at retailers and online shops are the ones making headlines. More and more customers, therefore, place increasing importance on protecting their customer data and prefer companies that show efforts in the same. They also suggest two new studies conducted by the expert.

About 80 % of marketing executives (CMO) consider the protection of customer data, the biggest challenge for the next three years. This is a key result of an extensive survey in Germany, France, Great Britain and Norway. Do not sleep CMOs the Big Data issues (83 %) and Mobility (76 %).

"Through the Internet of Things, smart meters and networked cars digital marketing will in the future develop new customer-related data sources. Therefore, all those responsible need to pay particular attention to privacy - otherwise refuse customers  use their data, "said CRM expert at Consulting.