5 tips for better opportunities in the online shop

Stronger sales presence through intelligent IT and presentation

Products and prices are not enough to compete against other applicants in the e-commerce. Seller on the internet can make many things wrong and right. The IT service provider and an expert on e-commerce solutions Nasdo provide 5 tips on how to go on sale and the efficiency can be increased:

1. Make your E-Shop Responsive: The clearest product page is useless if it is bad to consume on smartphones and tablets. Reactive e-Shop websites, which adapt to the respective terminal, increasing not only the shopping experience of customers. They are also SEO friendly. So Google lists Responsive websites since this spring preferably.

2. Sale Shop across: Many shop owners selling in different channels - on eBay, Amazon, and in our own online store. Thus, the inventory data will not care to click marathon, it is advisable to install automated solutions that connect all major online stores and marketplaces in a single enterprise resource planning.

Successful in the online business

Statista now been published for the second time an online store trial. This points to the top drivers that lead to increase the probability of purchase in online stores.

The e-commerce market is one of the fastest growing segments purchase. Forecasts suggest that in the current year, a growth of about 12 percent with a total turnover of 43.6 billion euros in the market can be expected. Around 550,000 online stores, there are estimated to total in the market. It is absolutely imperative According Statista therefore, to know the screws of the market in order to prevail in tough competition can - and shop visitors to successfully convert into buyers.

The online shop trial of Statista has revealed that there is not always a correlation between traffic and purchase probability. For example, Amazon has experienced an above-average traffic, however, is the actual purchase probability two percentage points below the source, who boast a lot less traffic to their website.

How to make loyalty customer

According to Researcher, The prerequisite for loyal customers is to provide a shopping experience that is totally convincing and lasting memory. Researcher shows on six ways to successful customer loyalty.

Customer Relationship Management (CRM) represents customer care and customer interaction. With explicit loyalty measures can retain customers, increase profits and strengthen the relationships between customers, partners and the brand. We are talking about relationship marketing.

Is to plan exactly, to develop a strategy and also to consider how one could measure the success is the most important thing in these measures. CRM and customer loyalty programs, according to Researcher, complex projects whose success depends on several factors, including at the forefront of the program concept and value proposition, optimized, well-defined processes and the use of best available technology. The focus of the customer should always be. How can it be motivating the best?

The basis for the success were the structured development of a customer loyalty program for the following modules of Researcher:

1. Analysis: The analysis of the current situation is the starting point. The market and customers are taken under the microscope. Central are examined here customer needs, but also competitors and CRM trends. The result of this stage is to define a concept sketch.

Popular distributors, incentives and IT trend forecasts

How many distributors in this country order based ITC reseller?

What are the most important, as are the providers evaluated which incentives are sought after and which technology trends, there is the view of the dealer? One study provides insight.

The lovers of the distributors to each reseller is no cakewalk. Because the dealers not to order at a huge mass of providers. Rather limited more than half of respondents from the market researchers of Contextual Reseller in 2014 to three or fewer distributors for the purchase of their goods. Even only a single distributor they trust had at least 13 % of the 180 respondents. Less than 30 % bought last year at more than four wholesalers.
Broad liner at the top

When asked about the most important for them distributors, landed two Broad liner on the first two tiers, each with 18 % of mentions, followed by Wortmann. Fourth place, yet also with a double-digit number, the one was the broad-based provider secure. They are placed in the stands five to ten distributors have been named as the most important suppliers of eight % to three % of respondents.

The majority is very satisfied with its main distributor to which it depends on criteria such as delivery speed or technical support, are, however, differences in the valuation. From merchant perspective pent-up demand, there is, inter alia, particularly in training services, technical support, credit terms and the website of the distributors.

IT service providers need to talk with the customer

A study of Maxfocus, platform for system integrators and managed service providers and a product of Logicnow, occupied large discrepancies between the offers of IT service providers and the needs of customers.

In the study, "Global IT Service Provider Harmony" Maxfocus conducts an annual "health check" of the international IT services market. Maxfocus interviewed this time more than 1,300 IT departments and nearly 700 IT service providers in North America, Germany, Great Britain, Italy, Brazil, and the Benelux countries, France, Australia and New Zealand, to face the needs of the company and offers the IT service provider. The results show that different supply and demand in many ways different. This relates not only to the services, for example the positioning of the deals and the type of billing.

Important Results at a Glance

Offers IT services providers not agree with the priorities of IT departments: The study found that IT departments often first turn to IT service providers, if they need help in solving current, business-critical emergencies. Instead of immediately complying with their specific needs in the first instance, many service providers extensive, designed to counseling services immediately offer. This deters many potential customers who would be more willing to general consultations only after the solution of an urgent problem.

The IT distribution needs new customers

New customers are important to business. Also for the distributors. But what if the number of classic addressable customers back, never to return? Then it's like to look for new customers. In the case of distributors this can only end customer no. A thesis post by Damian Sicking.

For many years there have been in the IT industry is an all in all well-functioning process, the product comes to the end customer. The manufacturers sent their products to distributors, from here they were distributed to retailers and system houses that eventually the end customer expressed in the hands or installed at your site. This supply chain worked - despite occasional disturbances - on the whole good, and when it comes to the producers and distributors, this could also be many more years remain so.

The situation is different if one looks at the distributors. You cannot go on as before, and not just because of the declining equipment sales and still not really answered question of which meaningful role can play the distribution of cloud computing topic, but especially at a different, far more threatening development.

The distribution is now arrived at a point where it is forced to change their business model, or shall we say better: to expand. The main reason for this is that they an important component of their previous business model breaks away: their customers! The number of classical distribution customers - IT distributors and system vendors - has been declining for years, and there is no reason to assume that this trend will reverse in the coming years. For distributors, this is a threatening scenario. To date, some distributors have this loss of customers still can compensate for the fact that you entice away resellers and system vendors from the competition and piloted in their own barn. Classic displacement so. But in the long run this may be for a growth-oriented company no solution to the dilemma and no strategy.

Promotional rock - also in B2B!

Customer relationships deepen and sustainably strengthen the brand? Sure, of course! Haptic advertising also works in B2B business. And with these freebies you score points with your customers guaranteed!

The use of promotional products in many countries is rising continuously. For the 2014 financial year, the subject was allowed advertising recorded a new sales record. With 3.48 billion euros the promotional products are right behind the advertising billionaire TV in second place in the media compared.

The popularity of products with logo print can be in the face of this result not deny: Promotional products are one of the most popular marketing tools.
Promotional items work well in B2B. According to a survey from allbranded the brand or company name of the advertising company remains at 78 % of promotional products in the mind of (potential) customers! (Source: allbranded)

However, they are often underestimated, limited in their use at exhibitions or used only in the B2C segment. A downgrade, which comes to the promotional products unfairly. Finally, you will also meet as a B2B marketer to people that need to convince it. And even if business components are faced with personal needs, the principle remains the same: you have to be apart from the competition, attract attention and be particularly special.

The mobile payment solutions for commerce and service

A business cannot make too, because the customer does not have enough cash with you, is an annoying situation for each merchant or service. Similarly frustrating as the long wait for incoming payments after invoicing. One possible alternative is offered by modern mobile payment solutions.

Mobile Payment - i.e. paying the involvement of a mobile terminal - opened entrepreneurs new ways to meet customer service-oriented different payment options to offer and thus to obtain money quickly and safely. Solutions with mobile card readers on the dealer's own smartphone or tablet while offering an interesting alternative to solutions for Near Field Communication (NFC). These allow wireless paying smartphone to smartphone, but could not prevail so far in the market.

The motto "only is Bares truth" is in times of popular plastic money only limited validity, since most people wear less and less cash. According to a recent study by the Scientific Institute of trade (EHI study) is the cash share of the retail trade dropped to 55.6 %, while credit cards continue to grow - 2012 a total of 159 billion euros.

Following this development, even small merchants and service providers must be able to handle card payments quickly and easily. Stationary card terminals - as they can be found for example in department stores, or restaurants - but have the disadvantage of small businesses that they attract both high temporal and financial costs of acquisition, as well as monthly fees to be.

Six Rules for more sales success

Increasingly demanding and better informed customers are B2B company under pressure. For this it is increasingly difficult to satisfy the customers and to convince them of its own products and services. Every second company is struggling with rising distribution costs. At the same time the distribution is often not yet adapted to the new challenges.

So much money is wasted because the correct procedure EBITDA increased by up to 25 percent is possible. This emerges from the current study "Mastering the New Reality of Sales" of the international management consulting firm Bain & Company. In order to meet and efficiency at work is the high demands a reorganization of distribution is necessary.

Loyalty is more and more from

Companies are in B2B sales facing major challenges. The reasons for this are increasingly transparent markets with customers who are increasingly better informed because of the digital channels at the same time and be more demanding. As a result, customer loyalty decreases in companies. 68 percent of executives in industrial companies in the study indicate that the loyalty of their customers decreased massively.

The company is currently trying to reclaim this loyalty by investing in sales and reduce product complexity. 50 percent have their marketing spending increases - but so far often with limited success. Many companies have their sales structurally not yet adjusted to the new reality, in other words: the changing needs and behavior patterns of their customers. 60 percent of the salespeople do not know how their company differentiates itself from the competition. That makes it all the more difficult to convince critical and well-informed customers.

Customer relationships as Aunt Emma

Tips for customer loyalty for retailers

Sysob IT Distribution has found in the market analysis "Retail WLAN" for resellers that stationary retailer of online competitors can face with optimized advice and customer loyalty.

More than 60 percent of 16- to 74-year-olds in shopped online in the past year. This has resulted in a recent survey by Eurostat and the Swiss Federal Statistical Office. Strong competitors for stationary retailers - they can but counter with optimized advice and customer loyalty.

As wireless networks help build more intimate customer relationships as Tante Emma explains the Sysob IT distribution in their market analysis "Retail WLAN" for resellers.

From a customer perspective According Sysob points online stores mainly through constant availability, a wide range and often international availability. When it comes to consulting however, wish that so many "mom and pop" principle back: The shopkeeper knows the customers personally, with their likes and dislikes familiar and therefore can express appropriate recommendations. Here, the stationary retail can look at some order to compete with better advice, service and customer friendliness of anonymous e-commerce sites.

Current technology trends you should know

Which topics and trends employ marketers in 2015? Which technology trends alter the digital marketing?

The Digital Trends Report 2015 examines selected technical trends and their impact in marketing and shows how technology trends Marketers should take this year. Here you will find the most important developments at a glance.

Content and dissemination strategy

Content is King: With the growing awareness of content marketing also increase the efforts of the marketing departments to produce as many content to numerous possible topics. Whether corporate blogs, newsletters, social media, digital magazines or videos: The user is flooded with more or less relevant information and often overwhelmed. From a marketing point of view, it is therefore all the more important to focus on the quality of content to select strong and to provide users with high-quality and highly relevant content. Only in this way the user has the ability to perceive the important for him post or mail.

But even the best content can reach the user only on the appropriate communications channels. According to Digital Trend Report provides the right distribution strategy in 2015 a key success factor in marketing and product communication. A successful strategy means that the user can individually decide where and how they absorb the content. Because every user works differently: While a preferred content appropriate in writing, while others tend to use an audio or video post. The 'distribution' of the content is therefore just as important as its quality to reach the user in the most pleasant for him form. Which can be achieved over as wide a range of communication channels. The user will receive the greater control over back, who, when and how to communicate with them.

Does my enterprise resource planning have a Turbo?

The 10-point health check for ERP systems

Depending on pain tolerance and ambitions on the market, the idea is close to a modernization of the Enterprise Resource Planning system (ERP) more or less. However, before a decision for a new solution falls, the question should be analyzed what exactly the company slowly, and where speed would provide the greatest benefit.

The own slowness to become aware of is not so easy. IT decision-makers do not use do not always even the ERP in their daily business and to shortcomings so little discretion. Active ERP users are either accustomed or do not find the right ear. And annoyed customers often seek tacitly faster vendors.

In a global survey of Epicor ERP in the past year showed: Only 9 percent of surveyed 1,500 ERP users consider their current ERP system as simple and user-friendly is. For 35 percent, it takes too much time to their ERP system provides the information available. Nearly half wanted an ERP, which provides the necessary information easily and quickly if needed. Improved responsiveness is therefore - unsurprisingly - the most important argument for future ERP investments.

Many countries do not run any super hype behind

Megatrends such as cloud computing, Internet of Things and industry 4.0 are on everyone's lips and change processes, not only in business, but also at distributors and system houses. For most solutions and services found on retailer their way into the company. But, how trends have on the channel? Have many countries Industry 4.0 already overslept? And what role does the topic Hybrid Cloud? Roland König, Head of Business Area Virtualization at Bechtle, writes his opinion.

The partner business is always a result of technology trends. As early as the turn of the millennium has been a big change, then conquered the virtualization the IT market. From one moment to the other much less hardware was sold and virtual services and solutions could be offered. Such great innovation radically changes the market - as well as the digital infrastructures. Meanwhile, these infrastructures are highly automated and standardized. In a time in which many countries companies are increasingly operating globally, which is a very important development.

Many countries sleeps through no trends - but creating them

Generally go many countries companies with new trends and innovations to more cautious. Before this country is something new or have been implemented, it has been mostly already been tested by others. This has less to do with oversleeping, but rather "play it safe" with. Companies want to be successful in the future and not only maintain their competitive advantage, but also to expand.

Increase marketing success measurable

Traditional ways to attract new customers to work less and less - at the same time, pressure is growing, increasingly well informed prospects to convert into customers. How companies can do that, is the Lead Management Summit 2015!

Business success is defined more and more by fine-tuned marketing and sales processes - and through the successful development of new customer potential through lead management.

As companies increase marketing success measurable and which here are the latest trends and techniques, shows the Lead Management Summit 2015th
Keynote by Professor Harald Eichsteller

Launched by marconomy event will take place for the third time this year. Focuses this year the topics inbound marketing, lead generation, lead qualification, sales performance, data management and CRM, and marketing automation.

Expensive for both sides: false invoices issued

Formal or editorial errors in invoices according to the BVBC not uncommon. Typical faults and how they can be avoided knows BVBC.

Quick sneak up on bills errors, which have far-reaching implications for billers and bill recipients. Although the possibility remains for invoice correction, but thereby threaten substantial additional expenses and additional costs.

The preparation of invoices requires extreme care to avoid avalanche effects, warns the Federation of accountants and controllers eV (BVBC). The mandatory information in accordance with § 14 and § 14a of the VAT Act (UStG) should be strictly respected. "Particularly error-prone is the duplication of invoices via copy function," says Uta-Martina Jüssen, member of the Presidium of the BVBC. "So it is easy to missing or incorrect positions, such as service period or invoice amount." Typos and inaccuracies about the company names are forgivable if the mandatory fields are clearly identifiable.

Protection against insolvency contestation

Entrepreneurs may know the problem: The receipt of money has long been recognized, but then post comes from the insolvency of a customer. He wants the money back, because it belonged to the bankruptcy estate. What to do? Coface customers can now find advice and protection for their credit insurers.

For Coface provides in addition to credit insurance to an insurance dispute. They are not only for new customers, even many years policyholder can supplement their agreement with it.

The problem, the Coface encountered with the new solution is complex: The disputing a claim for creditor’s discrimination is possible up to ten years if the creditor may have known when paying his debtor that by other creditors at a disadvantage. In such a case the supplier has to pay back the amount you have paid money at the request of the liquidator. A high risk of suppliers: For the liquidator does not prove that the supplier was aware of the difficulties of his customers.
When contesting insurance picks

Actually, the company concerned with a credit insurance also because on the safe side. Firstly, because it may be based on the credit assessment of the insurer. To the existing limit of policyholders against the insolvency administrator can argue that it was confirmed by the limit of the credit insurer in the positive credit rating of its customer. Secondly, the credit insurance covers the resurgent demand. "However, it may lead to cases where the agreed sum insured is insufficient at the time of challenge," explains Dr. Thomas Götting, Regional Commercial Director of Coface. "In these cases, attacks contesting insurance." It offers not only protection in the worst case by the damage performance. It also covers the cost of legal defense against temptation.

Getting started with Facebook advertising

"Facebook advertising's just what consumer brands." True or not? Our sister site machinery market has tested the seven most persistent prejudices about Facebook advertising in B2B critical.

B2B company has difficulties when it comes to Facebook. This is not only the company's profile, but also for the promotional use of the social network. This Facebook offers in Germany with monthly over 28 million users, many advertising opportunities beyond the consumer communication: "Our experience shows that companies can achieve good results with ads for example, webinars, white papers, exhibition invitations or staff recruitment," explains Manuel Leschik, CEO of Rabbit Performance. "B2B companies often lack easy to trust in advertising on Facebook."

To prevent that remains the case, the experts were looking for Rabbit Performance the seven most common prejudices about Facebook advertising in B2B and invalidated:

What scared away customers?

What customers from stores traders expect and when at the end of the day find ghosts carts between their shelves because is unnerved abandoned, then Epson has asked.

"Customers are increasingly looking a good technical equipment of stores. So expect the vast majority that modern payment systems reduce the waiting time at the tills and thus enhance the shopping experience, "explains Andreas Unterbusch, Manager System Devices at Epson Germany. The manufacturer has conducted a survey among 5,000 retailers in Germany, France, Italy and the UK conducted the mean According queues at the tills "significant lost sales".

Important requirements for trade

The study gave about 29 % of the respondents said that they have already once left a store because of queues - despite that they had already chosen their goods. About a quarter said that they did not even enter a store if they see queues. For about 90 % of all respondents therefore include rapid handling at the cash desk and simple payment systems to the main services of a retailer.


When asked how customer-friendly payment systems can look, gave about half mobile payment methods preferred. More than three quarters (77 %) values the offer of such systems as critical to the positive perception of a trademark. In this view, with 71 % of the speed of clearance and avoid queues as a primary advantage.

"On a holistic strategy: it comes to"

A Google search is enough to supply the user with reviews and details about your products and your company. Optimally, he ends up doing fast on your well-designed business website.

B2B online marketing is a true secret weapon! It helps companies to strengthen their notoriety on the Web, to generate high-quality leads, maintain client relationships and increase revenues. No wonder that, according to a study by the private university, 70 % of surveyed B2B company say that online marketing plays a high or very high importance in the coming years. However, so far only a few companies exploit this potential to the full.

Claudia Baacke, Director of Online Marketing at the Leipzig Digital Marketing Agency mellow message, explains in an interview with our sister portal Marconomy what is important in the implementation of online marketing in B2B Company and the role of the business site in the process.

Woman Baacke, you look after the strategic development of online marketing activities of international B2B companies. What is in your opinion the most important foundation for a successful online marketing?

Investments in new IT systems are worthwhile

The IT systems in medium-sized businesses are changing: Three out of four medium-sized companies in many countries are going to introduce a new IT system or have reorganized their IT landscape recently. These investments payoff: companies that invest heavily in their IT, achieve a higher return on sales than SMEs that take less money for IT in the hand.

These are the findings of a recent study by the management consultancy Kienbaum of IT systems in the SME sector. For the study Kienbaum surveyed 85 medium-sized companies in all industries.

"Our study shows that medium-sized companies to improve their competitive position by implementing new IT systems. By implication, this means that many companies currently have the opportunity unused to increase its return on sales by investing in their IT, "says Heinz Linss, an expert in IT system implementation in Kienbaum and author of the study.

Important divisions neglect the issue of IT

Many medium-sized companies have not yet realized the importance of the IT system for the company's success: For example, one in ten SMEs does not know what this will cost him IT at all. In critical areas, many companies neglect also the quality of their IT systems: The SMEs surveyed are the least satisfied with the IT systems in design, engineering, marketing, sales and purchasing.