Successful in the online business

Statista now been published for the second time an online store trial. This points to the top drivers that lead to increase the probability of purchase in online stores.

The e-commerce market is one of the fastest growing segments purchase. Forecasts suggest that in the current year, a growth of about 12 percent with a total turnover of 43.6 billion euros in the market can be expected. Around 550,000 online stores, there are estimated to total in the market. It is absolutely imperative According Statista therefore, to know the screws of the market in order to prevail in tough competition can - and shop visitors to successfully convert into buyers.

The online shop trial of Statista has revealed that there is not always a correlation between traffic and purchase probability. For example, Amazon has experienced an above-average traffic, however, is the actual purchase probability two percentage points below the source, who boast a lot less traffic to their website.

Make your online store stays safe

Who wants to have long term success in online business, you must provide maximum security and privacy of its customers. Verio Europe are to five safety recommendations for Web shop operator.

Customers want to shop on the Internet do not worry about their data needs to make the. "Security and privacy are key to customer loyalty in online trading," says Andreas, product manager at Verio Europe. "When choosing a shop solution interested parties should make sure that it is always held by the provider to date and extensive security feature offers. Even structural adjustments to new or changed legal situation should not pose as business risk, but be covered with. "

Five safety precautions that should be observed and take an online shop owner, Verio Europe lists:

1. Regular checks of access and legal certainty

The essential importance that the shop software is always up to date. This requires regular updates or any necessary adjustments due to changing conditions, laws or policies such as the renewed regulations for revocation. Companies select a shop on hosting base, they are here always on the safe side, because the providers usually takes not only the security question updates before: structural adjustments to profound innovations like last turn of the year the amended taxation of virtual to be goods justice, be implemented on the server side, and then to all shop-owners only. In a "purchased" Shop has all this to be completely covered itself. The Shop Administrator should plan sufficient time and resources for short or long-term changes for always.

Online Stores are in danger

The online retailers can keep on the market, it is necessary to have always something new. This came at the 11th Congress trade out online.

The e-commerce market is expected to achieve double-digit growth. However, continue to dominate US corporations the market. More than 70 percent of the e-commerce company could disappear from the market again soon - if they reinvent not repeatedly. This was tenor at the 11th Congress Online trade on 21 and 22 January in Bonn.

Particularly at risk saw some participants the pure online stores without any physical presence or showroom. Here even up to 90 percent are threatened.

"It is a consolidation expected in only the best survive in its segment," says Alexander Graf. He is the editor, an information platform for the e-commerce. Apple, for example, do it before to innovate constantly. "Or Amazon; since there are not only great technology developments, but constantly, seemingly small changes, for example in the delivery services, "said Graf.

To reinvent itself, it would not always be disruptive innovations, says Hartmut Deiwick, commercial director of online pharmacy APONEO. But "even for small changes it needs capital, ideas and courage." At all three levels there are in Germany a need for improvement. Many ideas were from the outset under the internal structures of the company.