Statista now been published for the second time an online store trial. This points to the top drivers that lead to increase the probability of purchase in online stores.
The e-commerce market is one of the fastest growing segments purchase. Forecasts suggest that in the current year, a growth of about 12 percent with a total turnover of 43.6 billion euros in the market can be expected. Around 550,000 online stores, there are estimated to total in the market. It is absolutely imperative According Statista therefore, to know the screws of the market in order to prevail in tough competition can - and shop visitors to successfully convert into buyers.
The online shop trial of Statista has revealed that there is not always a correlation between traffic and purchase probability. For example, Amazon has experienced an above-average traffic, however, is the actual purchase probability two percentage points below the source, who boast a lot less traffic to their website.
