What customers from stores traders expect and when at the end of the day find ghosts carts between their shelves because is unnerved abandoned, then Epson has asked.
"Customers are increasingly looking a good technical equipment of stores. So expect the vast majority that modern payment systems reduce the waiting time at the tills and thus enhance the shopping experience, "explains Andreas Unterbusch, Manager System Devices at Epson Germany. The manufacturer has conducted a survey among 5,000 retailers in Germany, France, Italy and the UK conducted the mean According queues at the tills "significant lost sales".
Important requirements for trade
The study gave about 29 % of the respondents said that they have already once left a store because of queues - despite that they had already chosen their goods. About a quarter said that they did not even enter a store if they see queues. For about 90 % of all respondents therefore include rapid handling at the cash desk and simple payment systems to the main services of a retailer.
When asked how customer-friendly payment systems can look, gave about half mobile payment methods preferred. More than three quarters (77 %) values the offer of such systems as critical to the positive perception of a trademark. In this view, with 71 % of the speed of clearance and avoid queues as a primary advantage.
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