Banks were the same as insurance companies and the public sector to the industries in which the proportion of developing by the company itself software is traditionally very high, Thomsen said on Wednesday night in Frankfurt. The market for this non-standard software is world seven times the size of the standard programs, such as SAP sells.
The financial sector and the public sector had last among all sectors but the smallest percentage of SAP's annual sales of around 17 billion euros. SAP made in 2013 about ten percent of its revenue from financial services, as great was the proportion of public authorities and the public sector.
At the same time stood in particular the banks face the challenge that they have to hold more data due to growing regulatory requirements and related information needs. SAP look at this opportunity to clear up new possibilities, so Thomsen. The problem could be solved with its new high-performance database SAP Hana. In Germany, SAP developed by Deutsche Bank the project Magellan. Behind it a platform are handled by the transactions for residential and business customers hides.
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