Sales processes that had inventory for decades, are changing due to the current increasing digitization. This change can only those companies successfully made that restructure their distribution and their processes accordingly and make them fit for the requirements of the digital business.
Although most companies are aware of these challenges, often an appropriate strategy, how to move distribution models to the Internet is still missing. "In order to avoid conflicts between different sales channels, it therefore needs a thoughtful and tailored specifically to the company strategy," said from principal analyst.
The following checklist, IT service provider for e-commerce, SAP and e-security should help companies to review their digital strategy:
1. Do we know the customer journey our target audience?
2. In which online channels our (potential) customers are already active?
3. Where on the digital map are our partners and competitors today?
4. Do our digital activities clearly defined, measurable objectives?
5. We can offer product information to assist those interested in making a purchase?
6. Find the customers "their" products without the support from the sales?
7. Does a potential customer how he can purchase products?
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