The hosting provider suggests five tips on what is important in the coming year for online retailers. These include changes in laws and the new domain extension ".shop".
The New Year brings for online shop operators with new challenges and changes. The hosting provider explains what it takes.
".shop"
The new top-level domain (nTLD) ".shop" is expected to be introduced in 2015. This online retailer is able to reposition itself in the market: Many coveted domains are already sold out under ".com". The chance to get the desired domain name under .shop, which is significantly greater than in the classical domain extensions.
Who does not want to miss the start of .shop, may be in the free and without obligation the hosting provider domain Wishlist Add.
New VAT rules
From 1 January 2015 there is a new sales tax regime for online retailers that sell electronic services, such as digital photos, e-books or software. In future, the sales tax in the country of the end user will be charged. For example, a customer buys from Italy an e-book with a web shop, the shop owner turnover in Italy has to pay.
Energy Label
The new EU Regulation 518/2014 distributors are obliged in 2015 to provide energy-using products such as refrigerators, televisions or vacuum cleaners with an energy label. The label must be displayed next to the product price and the customer an electronic label and Product Data Sheet are provided. The Regulation applies only to products or updated products, the newly come on the market from 1 January 2015. So far, only the stationary trade was affected by this Regulation.
Charging products with emotions
Shop operators need their offers emotionalize 2015 more in order to coexist with large vendors such as Amazon or eBay can. For this purpose they should represent their products on pictures and videos in your product environment. The emotional appeal animated Internet users to impulse purchases - which brings more sales in the New Year.
Multichannel
Because of the multitude of competing offers in the network, it becomes more difficult to achieve the customers' attention. Rental shop operators should therefore operate multiple channels in order to be found by customers through multiple points of contact on the Web. These include the price of search engines and online marketplaces like Amazon, eBay and ciao.com. About a blog and various social media presences on Facebook, YouTube or Instagram can tell stories about products and their manufacturing shop owner.
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