Because I Said So

CeBIT and WIN provide Women's Congress on the legs

Say "Yes". That was one of the key messages of the Congress "Women in Digital Business", which premiered at CeBIT this year. Both organizers and WIN CeBIT rejoiced over 100 women who had registered for participation and used the platform for a lively exchange of ideas.

"It was a very good decision to sign me here", this enthusiastic statement of a participant reflected the mood throughout the congress resist. And a good mood, there was good reason. In the event program offered a lot of variety. On the one hand there were three keynotes, the different aspects of digital life and illuminated leadership. In different groups, however, the participants were invited to discuss it. Why be active only a few women as founders? For example, was the issue of a so-called World Café. How to manage a team in the digital age?, another.

A special side effect of the discussion in the form of World Café was getting to know the participants among themselves. Could deepen this in the breaks. Thanks to a matchmaking app, the participants were able to each other "arrange". Who was interested in, for example, for the area of responsibility of a participant, or for their companies who met with her in the break. The aim of the Congress to create a women's network, you got away with it a big step closer, because this introductory version was used intensively.

Thinking of everything the Digital Business?

With the right strategy is the digitization of business models for success. We had to create a checklist.

Sales processes that had inventory for decades, are changing due to the current increasing digitization. This change can only those companies successfully made that restructure their distribution and their processes accordingly and make them fit for the requirements of the digital business.

Although most companies are aware of these challenges, often an appropriate strategy, how to move distribution models to the Internet is still missing. "In order to avoid conflicts between different sales channels, it therefore needs a thoughtful and tailored specifically to the company strategy," said from principal analyst.

The following checklist, IT service provider for e-commerce, SAP and e-security should help companies to review their digital strategy: