That's really into the business meetings

Smartphone usage in everyday work

The smartphone is for many a nice distraction in official meetings: Four out of ten professional’s smartphone users do with their mobile phones in meetings besides private things.

Surely you've ever wondered what makes your colleague when he busily looking at his cell phone during the meeting, right? The good news: The digital association Bitkom has now been found. The bad news: Your colleague is doing very likely nothing that has to do with the meeting.
Instead, he makes perhaps the Date for your evening out, playing solitaire or briefed on the latest sports results. And he is no exception. Almost half of all working-smartphone users do with their mobile phone during business meetings Private. 36 % steers itself "so every now and then" off 5 % even regularly!

Emails, WhatsApp or SMS

Who uses his smartphone during meetings for private things, read or answered mostly private messages such as email, WhatsApp messages or SMS (67 %). Around one in three (29 %) use social networks like Facebook or Twitter, one in four plays (27 %) or read the latest news on the net (23 %). 15 % inform yourself about sports results and 6 % buy their smartphones during the meeting on online shopping portals one.

"On a holistic strategy: it comes to"

A Google search is enough to supply the user with reviews and details about your products and your company. Optimally, he ends up doing fast on your well-designed business website.

B2B online marketing is a true secret weapon! It helps companies to strengthen their notoriety on the Web, to generate high-quality leads, maintain client relationships and increase revenues. No wonder that, according to a study by the private university, 70 % of surveyed B2B company say that online marketing plays a high or very high importance in the coming years. However, so far only a few companies exploit this potential to the full.

Claudia Baacke, Director of Online Marketing at the Leipzig Digital Marketing Agency mellow message, explains in an interview with our sister portal Marconomy what is important in the implementation of online marketing in B2B Company and the role of the business site in the process.

Woman Baacke, you look after the strategic development of online marketing activities of international B2B companies. What is in your opinion the most important foundation for a successful online marketing?