Promotional rock - also in B2B!

Customer relationships deepen and sustainably strengthen the brand? Sure, of course! Haptic advertising also works in B2B business. And with these freebies you score points with your customers guaranteed!

The use of promotional products in many countries is rising continuously. For the 2014 financial year, the subject was allowed advertising recorded a new sales record. With 3.48 billion euros the promotional products are right behind the advertising billionaire TV in second place in the media compared.

The popularity of products with logo print can be in the face of this result not deny: Promotional products are one of the most popular marketing tools.
Promotional items work well in B2B. According to a survey from allbranded the brand or company name of the advertising company remains at 78 % of promotional products in the mind of (potential) customers! (Source: allbranded)

However, they are often underestimated, limited in their use at exhibitions or used only in the B2C segment. A downgrade, which comes to the promotional products unfairly. Finally, you will also meet as a B2B marketer to people that need to convince it. And even if business components are faced with personal needs, the principle remains the same: you have to be apart from the competition, attract attention and be particularly special.

Six Rules for more sales success

Increasingly demanding and better informed customers are B2B company under pressure. For this it is increasingly difficult to satisfy the customers and to convince them of its own products and services. Every second company is struggling with rising distribution costs. At the same time the distribution is often not yet adapted to the new challenges.

So much money is wasted because the correct procedure EBITDA increased by up to 25 percent is possible. This emerges from the current study "Mastering the New Reality of Sales" of the international management consulting firm Bain & Company. In order to meet and efficiency at work is the high demands a reorganization of distribution is necessary.

Loyalty is more and more from

Companies are in B2B sales facing major challenges. The reasons for this are increasingly transparent markets with customers who are increasingly better informed because of the digital channels at the same time and be more demanding. As a result, customer loyalty decreases in companies. 68 percent of executives in industrial companies in the study indicate that the loyalty of their customers decreased massively.

The company is currently trying to reclaim this loyalty by investing in sales and reduce product complexity. 50 percent have their marketing spending increases - but so far often with limited success. Many companies have their sales structurally not yet adjusted to the new reality, in other words: the changing needs and behavior patterns of their customers. 60 percent of the salespeople do not know how their company differentiates itself from the competition. That makes it all the more difficult to convince critical and well-informed customers.

More success in the B2B sector

Top 5 Online Marketing Tools

The systematic use proper online marketing tool is also in the business-to-business (B2B) an increasing success factor. But the flood of information and the confusing software environment on the Web difficult Internet marketers selecting the right tools. Lion Stark Online Marketing presents the five most important tools.

Competitors keep an eye on Web traffic monitor advertising campaigns plan, implement and evaluate: To be successful in the digital B2B marketing must be a bit like the agent James Bond, says Lion Stark online marketing. For this, include not only specific know-how, professional online marketing tools essential. The catch: The software market has become very confusing; there cavort countless solutions that depict various aspects of digital marketing. Each tool has its priorities, strengths and weaknesses - an ideal all-round solution does not exist. On top of that are similar many approaches great. But digital experts see this as an advantage and recommend to work with multiple, selected tools at the same time - because the most reliable sources, the more accurate the final result. To allow a view through the tool-jungle has lions Strong online marketing together five tools that structure the work of every B2B Internet Marketers on the web and make it easier.

Tool 1: Google Analytics for web analytics

Good visibility in the network is for decision-makers in the B2B sector are of great importance. For potential customers, suppliers and service providers are generally used in the relevant searches on Google on the corporate side. In order to achieve a good positioning in the results, recommends lion Stark, to resort to the tools of Google itself. Even the free version of Google Analytics convinces many practical features and customization. It detects, among other visitors streams, Keywords and Conversion and content analysis. The data ran to the aid of graphs and tables represent clearly. "Especially handy integrated into the real-time analysis tool," explains Marian Wurm, Managing Director and co-founder of Lion Strong online marketing. "This allows an immediate insight into the activities on your site or app . User streams get to the goal conversions"

Getting started with Facebook advertising

"Facebook advertising's just what consumer brands." True or not? Our sister site machinery market has tested the seven most persistent prejudices about Facebook advertising in B2B critical.

B2B company has difficulties when it comes to Facebook. This is not only the company's profile, but also for the promotional use of the social network. This Facebook offers in Germany with monthly over 28 million users, many advertising opportunities beyond the consumer communication: "Our experience shows that companies can achieve good results with ads for example, webinars, white papers, exhibition invitations or staff recruitment," explains Manuel Leschik, CEO of Rabbit Performance. "B2B companies often lack easy to trust in advertising on Facebook."

To prevent that remains the case, the experts were looking for Rabbit Performance the seven most common prejudices about Facebook advertising in B2B and invalidated:

"On a holistic strategy: it comes to"

A Google search is enough to supply the user with reviews and details about your products and your company. Optimally, he ends up doing fast on your well-designed business website.

B2B online marketing is a true secret weapon! It helps companies to strengthen their notoriety on the Web, to generate high-quality leads, maintain client relationships and increase revenues. No wonder that, according to a study by the private university, 70 % of surveyed B2B company say that online marketing plays a high or very high importance in the coming years. However, so far only a few companies exploit this potential to the full.

Claudia Baacke, Director of Online Marketing at the Leipzig Digital Marketing Agency mellow message, explains in an interview with our sister portal Marconomy what is important in the implementation of online marketing in B2B Company and the role of the business site in the process.

Woman Baacke, you look after the strategic development of online marketing activities of international B2B companies. What is in your opinion the most important foundation for a successful online marketing?

8 things that can learn from the B2B, B2C Commerce

In terms of usability and customer orientation of B2C Commerce B2B,the counterpart is often still miles ahead. These eight measures you take to the prosecution.

Still be holding the prejudice, e-commerce is primarily a B2C topic and not really suitable for B2B. Of course, there is no denying that there are transactions between companies that are not necessarily is handled via an online platform: Complicated machine tools, chemical-technical systems or ERP systems is no order simple mouse click. Such standardized only marginally deals are negotiated in the Web era in lengthy processes of specialists - although e-commerce can help here too!

However, the daily business is usually a couple of sizes smaller: From paper towels and consumables for production to spare parts for machinery and equipment, it includes a large number of frequently recurring orders, although they have in themselves a relatively low value of the contract, but a disproportionate amount of the legal costs of the procurement account. Here B2B Commerce offers as a solution.

In B2C, the development of e-commerce through the cross-channel commerce has reached a new level in recent years - although Amazon just the competition refers in terms of sales and market share to their seats. Good online stores are now largely mature and well integrated into the rule in the processes; Presentation, ordering and payment process, logistics and redemptions and partial credits are standard. B2C retailers can differentiate themselves therefore only through the consistent focus on the customer, the integration of content and commerce and by creating seamless shopping and brand experiences.