"Facebook advertising's just what consumer brands." True or not? Our sister site machinery market has tested the seven most persistent prejudices about Facebook advertising in B2B critical.
B2B company has difficulties when it comes to Facebook. This is not only the company's profile, but also for the promotional use of the social network. This Facebook offers in Germany with monthly over 28 million users, many advertising opportunities beyond the consumer communication: "Our experience shows that companies can achieve good results with ads for example, webinars, white papers, exhibition invitations or staff recruitment," explains Manuel Leschik, CEO of Rabbit Performance. "B2B companies often lack easy to trust in advertising on Facebook."
To prevent that remains the case, the experts were looking for Rabbit Performance the seven most common prejudices about Facebook advertising in B2B and invalidated:
