Getting started with Facebook advertising

"Facebook advertising's just what consumer brands." True or not? Our sister site machinery market has tested the seven most persistent prejudices about Facebook advertising in B2B critical.

B2B company has difficulties when it comes to Facebook. This is not only the company's profile, but also for the promotional use of the social network. This Facebook offers in Germany with monthly over 28 million users, many advertising opportunities beyond the consumer communication: "Our experience shows that companies can achieve good results with ads for example, webinars, white papers, exhibition invitations or staff recruitment," explains Manuel Leschik, CEO of Rabbit Performance. "B2B companies often lack easy to trust in advertising on Facebook."

To prevent that remains the case, the experts were looking for Rabbit Performance the seven most common prejudices about Facebook advertising in B2B and invalidated:

Revenue generator hire purchase

In a recent study that IBI has research in expert interviews and in a large-scale survey traders for their assessments on the subject interviewed "hire purchase in e-commerce" in order to show the current situation and future developments of the hire purchase in online trading.

The term of the hire purchase is often associated with negative connotations. Corresponding scare many traders back about to implement a hire purchase option in their online store. They fear loud IBI Research that this increases their return rate, or the number of insolvent clients. Experts believe, however, above all the reason in a false or inaccurate understanding of the term, in which it often leads to confusion with the installment loan product.

However, this is not known to hire purchase contrary to the recent survey results of the E-commerce Guide team of IBI Research, according to which only 5 percent of traders. Nevertheless, only about one quarter of respondents use a hire purchase option in their online store. General should therefore be trying to improve the image of the hire purchase and says IBI.

Sales by hire purchase option

Negative associated terms should be avoided and the hire purchase with positive concepts and experiences are linked because customers choose to hire purchase is not necessarily due to limited financial resources, advises IBI.