8 things that can learn from the B2B, B2C Commerce

In terms of usability and customer orientation of B2C Commerce B2B,the counterpart is often still miles ahead. These eight measures you take to the prosecution.

Still be holding the prejudice, e-commerce is primarily a B2C topic and not really suitable for B2B. Of course, there is no denying that there are transactions between companies that are not necessarily is handled via an online platform: Complicated machine tools, chemical-technical systems or ERP systems is no order simple mouse click. Such standardized only marginally deals are negotiated in the Web era in lengthy processes of specialists - although e-commerce can help here too!

However, the daily business is usually a couple of sizes smaller: From paper towels and consumables for production to spare parts for machinery and equipment, it includes a large number of frequently recurring orders, although they have in themselves a relatively low value of the contract, but a disproportionate amount of the legal costs of the procurement account. Here B2B Commerce offers as a solution.

In B2C, the development of e-commerce through the cross-channel commerce has reached a new level in recent years - although Amazon just the competition refers in terms of sales and market share to their seats. Good online stores are now largely mature and well integrated into the rule in the processes; Presentation, ordering and payment process, logistics and redemptions and partial credits are standard. B2C retailers can differentiate themselves therefore only through the consistent focus on the customer, the integration of content and commerce and by creating seamless shopping and brand experiences.

The requirement for ERP systems

More and more companies open up international offices in global competition. But different laws, accounting rules, languages and banking systems complicate the organization.

Companies should therefore use standardized ERP solutions that take into account country-specific features. Important for the selection also is an on-site service in implementation, rollout and support.

Globalization is not just an issue for large corporations. Even the middle class to take advantage of its international business, either with the export of goods or the establishment of branches in other countries. But here lurk many stumbling blocks. Finally, the companies are required to comply with different laws, accounting rules, currencies, languages and banking systems. At the same time increase the world's claims of tax authorities and other institutions. This applies to the reporting or compliance with applicable in the countries’ policies and laws.

The opening of international offices and the acquisition of companies from other countries also provides for IT is a challenge. You must integrate these new locations into the existing IT infrastructure. A central role is played here the ERP system. A single solution for all countries helps to optimize business processes across national borders to share information faster and manage inventory more efficiently.

This article shows what international (midsize) businesses should consider when choosing the right ERP solution and the role of the local service of the provider plays.