Showing posts with label B2C. Show all posts
Showing posts with label B2C. Show all posts

Sunday, September 27, 2015

The mobile payment solutions for commerce and service

A business cannot make too, because the customer does not have enough cash with you, is an annoying situation for each merchant or service. Similarly frustrating as the long wait for incoming payments after invoicing. One possible alternative is offered by modern mobile payment solutions.


Mobile Payment - i.e. paying the involvement of a mobile terminal - opened entrepreneurs new ways to meet customer service-oriented different payment options to offer and thus to obtain money quickly and safely. Solutions with mobile card readers on the dealer's own smartphone or tablet while offering an interesting alternative to solutions for Near Field Communication (NFC). These allow wireless paying smartphone to smartphone, but could not prevail so far in the market.

The motto "only is Bares truth" is in times of popular plastic money only limited validity, since most people wear less and less cash. According to a recent study by the Scientific Institute of trade (EHI study) is the cash share of the retail trade dropped to 55.6 %, while credit cards continue to grow - 2012 a total of 159 billion euros.

Following this development, even small merchants and service providers must be able to handle card payments quickly and easily. Stationary card terminals - as they can be found for example in department stores, or restaurants - but have the disadvantage of small businesses that they attract both high temporal and financial costs of acquisition, as well as monthly fees to be.

Saturday, August 29, 2015

8 things that can learn from the B2B, B2C Commerce

In terms of usability and customer orientation of B2C Commerce B2B,the counterpart is often still miles ahead. These eight measures you take to the prosecution.

Still be holding the prejudice, e-commerce is primarily a B2C topic and not really suitable for B2B. Of course, there is no denying that there are transactions between companies that are not necessarily is handled via an online platform: Complicated machine tools, chemical-technical systems or ERP systems is no order simple mouse click. Such standardized only marginally deals are negotiated in the Web era in lengthy processes of specialists - although e-commerce can help here too!

However, the daily business is usually a couple of sizes smaller: From paper towels and consumables for production to spare parts for machinery and equipment, it includes a large number of frequently recurring orders, although they have in themselves a relatively low value of the contract, but a disproportionate amount of the legal costs of the procurement account. Here B2B Commerce offers as a solution.

In B2C, the development of e-commerce through the cross-channel commerce has reached a new level in recent years - although Amazon just the competition refers in terms of sales and market share to their seats. Good online stores are now largely mature and well integrated into the rule in the processes; Presentation, ordering and payment process, logistics and redemptions and partial credits are standard. B2C retailers can differentiate themselves therefore only through the consistent focus on the customer, the integration of content and commerce and by creating seamless shopping and brand experiences.