More success in the B2B sector

Top 5 Online Marketing Tools

The systematic use proper online marketing tool is also in the business-to-business (B2B) an increasing success factor. But the flood of information and the confusing software environment on the Web difficult Internet marketers selecting the right tools. Lion Stark Online Marketing presents the five most important tools.

Competitors keep an eye on Web traffic monitor advertising campaigns plan, implement and evaluate: To be successful in the digital B2B marketing must be a bit like the agent James Bond, says Lion Stark online marketing. For this, include not only specific know-how, professional online marketing tools essential. The catch: The software market has become very confusing; there cavort countless solutions that depict various aspects of digital marketing. Each tool has its priorities, strengths and weaknesses - an ideal all-round solution does not exist. On top of that are similar many approaches great. But digital experts see this as an advantage and recommend to work with multiple, selected tools at the same time - because the most reliable sources, the more accurate the final result. To allow a view through the tool-jungle has lions Strong online marketing together five tools that structure the work of every B2B Internet Marketers on the web and make it easier.

Tool 1: Google Analytics for web analytics

Good visibility in the network is for decision-makers in the B2B sector are of great importance. For potential customers, suppliers and service providers are generally used in the relevant searches on Google on the corporate side. In order to achieve a good positioning in the results, recommends lion Stark, to resort to the tools of Google itself. Even the free version of Google Analytics convinces many practical features and customization. It detects, among other visitors streams, Keywords and Conversion and content analysis. The data ran to the aid of graphs and tables represent clearly. "Especially handy integrated into the real-time analysis tool," explains Marian Wurm, Managing Director and co-founder of Lion Strong online marketing. "This allows an immediate insight into the activities on your site or app . User streams get to the goal conversions"


Tool 2: Google's keyword planner for keyword searches

The first logical step of any SEO optimization according lion Stark a Keyword Analysis: The free Google Keyword Planner is a tool to research for keywords and query the search volume of certain keywords on the net that for my target group in B2B environment could be relevant. To use the planner a free access to Google AdWords, the advertising system of the search engine giant and a free Google Account will need. The advantage, according to Stark lion: Through the tool you have a direct access to the database of Google. You know best what is wanted. But Beware! "With the Data and traffic forecasts is a snapshot, but a mean value of the last twelve months," said Worm. It is also recommended to use the value of the, exact 'match type as a guide. Since the far-reaching option considered synonyms and typos, adulterated search volume for the keyword is calculated here otherwise.

Tool 3: Sistrix for website visibility checks

Sistrix is a monitoring tool for each search engine optimizers and SEM professionals. With this fee-based tools we learn how your website is represented under certain keywords in Google's search results. For the visibility index-related data such as keywords, link number, domain popularity and much more would be read on its own website. A hook there yet: "Since the Sistrix algorithms access its own keyword database, it cannot possibly all relevant search terms are reviewed," said Worm. "However, this is compensated with an additional feature. The dashboard of these online marketing tools also shows how social signal Likes and shares on social networks on - thus SEO and Social Media Manager have all search engines relevant channels at a glance ".

Tool 4: Xovi for optimization of affiliate programs

Another recommended by lions Stark rounder is Xovi. This tool can be seen at your fingertips undiscovered potential of a domain. The tool helps with search engine optimization, as well as in the management of online campaigns. "A major strength of Xovi lies in the widespread analysis because officially four search engines and more than 40 countries are supported by the tool," said Worm. In addition to keywords, links and social signals and data to affiliate programs would here also be determined. "The detailed analysis of competitors and their publishers on Xovi are extremely helpful in optimizing its own B2B affiliate campaigns," added Worm.

Tool 5: SEMrush for search engine marketing

Although SEMRush offers some SEO functions, but has largely on the SEM field (Search Engine Marketing) specializing, so lions Stark. The tool for reach a collection of over 106 million keywords and nearly 100 million domains with related AdWords texts, organic search results, search volume, cost-per-clicks and competitors back. It analyzes the strategies and the budgets of the competition in the field of display advertising, helping appropriate texts for AdWords ads to find.