Popular distributors, incentives and IT trend forecasts

How many distributors in this country order based ITC reseller?

What are the most important, as are the providers evaluated which incentives are sought after and which technology trends, there is the view of the dealer? One study provides insight.

The lovers of the distributors to each reseller is no cakewalk. Because the dealers not to order at a huge mass of providers. Rather limited more than half of respondents from the market researchers of Contextual Reseller in 2014 to three or fewer distributors for the purchase of their goods. Even only a single distributor they trust had at least 13 % of the 180 respondents. Less than 30 % bought last year at more than four wholesalers.
Broad liner at the top

When asked about the most important for them distributors, landed two Broad liner on the first two tiers, each with 18 % of mentions, followed by Wortmann. Fourth place, yet also with a double-digit number, the one was the broad-based provider secure. They are placed in the stands five to ten distributors have been named as the most important suppliers of eight % to three % of respondents.

The majority is very satisfied with its main distributor to which it depends on criteria such as delivery speed or technical support, are, however, differences in the valuation. From merchant perspective pent-up demand, there is, inter alia, particularly in training services, technical support, credit terms and the website of the distributors.


Motivating Incentives

But what motivates the reseller closest to try harder in their sales efforts, or what they see as biggest help? The study found that free Logistics is the preferred sales promotion, followed by kickback bonuses and promotions.

Possible future IT hot topics

The Context analysts questioned the Reseller In addition, among other things thereafter, which touch enabled products will establish themselves in the business environment in their opinion, what screen sizes could prevail there, and what mobile PCs are selling like hot cakes. At each first rank landed notebooks with detachable screen displays with screen sizes over 14 inches and notebooks as best-selling mobile devices.

Well positioned in each case, the distributors who can satisfy with their offers, their customers and have the most sought-after products in the portfolio. For this, the wooing of resellers may be a piece of cake at best.