Traditional ways to attract new customers to work less and less - at the same time, pressure is growing, increasingly well informed prospects to convert into customers. How companies can do that, is the Lead Management Summit 2015!
Business success is defined more and more by fine-tuned marketing and sales processes - and through the successful development of new customer potential through lead management.
As companies increase marketing success measurable and which here are the latest trends and techniques, shows the Lead Management Summit 2015th
Keynote by Professor Harald Eichsteller
Launched by marconomy event will take place for the third time this year. Focuses this year the topics inbound marketing, lead generation, lead qualification, sales performance, data management and CRM, and marketing automation.
Will open the two-day Summit with a keynote speech by Professor Harald Eichsteller, Hochschule der Medien in Stuttgart. In his presentation "Trends in Digital Dialogue Marketing" is the expert in online marketing, innovation management and customer-oriented strategies practical suggestions for the digital concepts of business.
Visitors to the Congress will find a mixture of keynotes, practical examples, panel discussion and advanced seminars. Representatives of renowned companies make their expertise available to the participants and explain in their lectures on how to improve its marketing success. By the way: Each contribution is checked by a five-member program committee on its quality and practical relevance in advance.
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