Sysob IT Distribution has found in the market analysis "Retail WLAN" for resellers that stationary retailer of online competitors can face with optimized advice and customer loyalty.
More than 60 percent of 16- to 74-year-olds in shopped online in the past year. This has resulted in a recent survey by Eurostat and the Swiss Federal Statistical Office. Strong competitors for stationary retailers - they can but counter with optimized advice and customer loyalty.
As wireless networks help build more intimate customer relationships as Tante Emma explains the Sysob IT distribution in their market analysis "Retail WLAN" for resellers.
From a customer perspective According Sysob points online stores mainly through constant availability, a wide range and often international availability. When it comes to consulting however, wish that so many "mom and pop" principle back: The shopkeeper knows the customers personally, with their likes and dislikes familiar and therefore can express appropriate recommendations. Here, the stationary retail can look at some order to compete with better advice, service and customer friendliness of anonymous e-commerce sites.
Potential in wireless
According to the distributor a well-integrated retail network supports the business. With its help, retailers were able to the interests and preferences of customer’s similarly good estimate, as is the case with online stores. This gives a much more personal and more targeted advice would result.
Retail-Fi here: information for the store owners, information for the customer and the communication with the customer. This results in data collections that show, among other things, the frequency of the visit, the length of stay and the shopping roads. With this information, the shopkeeper, for example, raise its marketing targeted, improve store layout or make workforce planning more efficient, explains Sysob.
Long-term nature
With regard to communication and customer loyalty reveals Retail WLAN other benefits that a Sysob series on the subject explained. For example, can the Internet use of options makes, among other things, the newsletter subscription, social media integration or loyalty programs. In terms of benefits to customers Sysob partners can convince with optimized information options when setting up a retail-Fi. Because the portal page can act as an information point and offer, for example maps and route guidance that provide product details and draw attention to actions.
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