Digital tools that simplify the job

Companies often encounter it with skepticism - it is the real key to success: the digitization. With the right tools you can easily secure a competitive advantage.

To the digitization of business processes will come in time the industry around 4.0 hardly a company. Cringe that many entrepreneurs at the thought of such a change in their own business, seems evident at first glance - is on closer inspection, however unfounded. For web-based work is faster, more efficient and facilitates the everyday work. Whether it comes to Human Resources, Finance & Controlling and Marketing - appropriate tools are available for nearly all business processes.

Human Resource Management Online

The world is full of skilled labor and this can be found online more easily. Therefore, platforms offer as CareerBuilder or 4Scotty company not only the opportunity to distribute their job offers on the net, but also an insight into the CVs of registered users. Especially handy: With the help of the search functions are encountered specifically on potentially suitable candidates and if this contact. For the HR department provide digital solutions much practical benefit: files, for example, with IQDoQ be online "filed" and sorted. Packed with smart features Employee Information can even be quickly and safely structured evaluated. For complete project management software Blue Ant of the suitable proventis: In addition to planning and time recording, resources can be planned to create accounts and manage to-do lists.
Working in the cloud

Anywhere access to files works with cloud solutions as they are in the B2B marketplace of cloud world finds. Applications such as TeamDrive and Evernote not only allow access to data, but is designed specifically for teamwork. They allow the release of documents to colleagues and avoid sending a constantly updated version via email.

Current technology trends you should know

Which topics and trends employ marketers in 2015? Which technology trends alter the digital marketing?

The Digital Trends Report 2015 examines selected technical trends and their impact in marketing and shows how technology trends Marketers should take this year. Here you will find the most important developments at a glance.

Content and dissemination strategy

Content is King: With the growing awareness of content marketing also increase the efforts of the marketing departments to produce as many content to numerous possible topics. Whether corporate blogs, newsletters, social media, digital magazines or videos: The user is flooded with more or less relevant information and often overwhelmed. From a marketing point of view, it is therefore all the more important to focus on the quality of content to select strong and to provide users with high-quality and highly relevant content. Only in this way the user has the ability to perceive the important for him post or mail.

But even the best content can reach the user only on the appropriate communications channels. According to Digital Trend Report provides the right distribution strategy in 2015 a key success factor in marketing and product communication. A successful strategy means that the user can individually decide where and how they absorb the content. Because every user works differently: While a preferred content appropriate in writing, while others tend to use an audio or video post. The 'distribution' of the content is therefore just as important as its quality to reach the user in the most pleasant for him form. Which can be achieved over as wide a range of communication channels. The user will receive the greater control over back, who, when and how to communicate with them.

Sustainable Management contact on all channels

In modern enterprises, the CIO has no choice: They must bring its IT into shape. With the onset of digital transformation traditional IT processes come under scrutiny. Especially in charge of customer service are facing major challenges. The contact center in the cloud increases here the efficiency and ensures fresh impetus.

The consultants Capgemini be stated: At present, the efficiency of IT is "high on the list of requirements of CIOs". Next is emphasized: "They should also take care greatly about improving business processes. At the same time the pressure of the departments, to provide faster and more flexibility to respond increases, "said the expert. In other words, the jack of all trades is required.

Naturally, therefore, that currently employs many boardrooms with the cloud. A current example is the transfer of jobs to the virtual world. 61 % of PAC interviewed by analysts these days in many companies to show "cloud-savvy". That means they use to plan or discuss cloud solutions for applications in the Workplace environment. So e-mail, document sharing and conferencing applications are already available from more than one in five businesses cloud-based.

And the plans of the company for the development and expansion of cloud solutions in the relevant fields of application indicate a progressive dissemination. So in most job applications is expected to grow the cloud customer base by 20 to 30 % over the next two to three years. This trend also the contact center industry in particular is not excluded. A customer service solution from the cloud increases massively the efficiency, reduces the cost and parallel - provided it is placed in the required quality - optimizes the customer experience. Here are some examples.

From mobile shopping to digital customers

According to Economic, the Association of the Internet Economy, the e-commerce industry will be shaped in 2015 by pioneering changes.
Increased competition, new technologies and changes in buying behavior predicts the Eco Association for the current year. Prof. Dr. Georg Rainer Hofmann, head of the Eco-competence group e-commerce, is convinced: "Some of the aspects that already in 2014 been emerging as trends, to prevail definitively in the coming year"

The following developments come on online retailers, according to Eco:

Mobile Shopping: more and more in many countries informs itself mobile, search and browse the Internet with mobile devices. The number of actual online purchases and payment transactions directly via smartphone or tablet PC rather than on increasing continuously. The adaptation of online stores for mobile devices is mandatory for traders in 2015. With services and apps such as One Touch or PayPal Cash Cloud will make the industry's progress at the same time the "standardization" of mobile payment.