Subscription Economy to individual service

No enterprise transformation without cloud computing

Customers no longer want to buy only products, but services subscribe. This trend has ushered in the era of "Subscription Economy" a few years ago. The dynamic that develops from it for markets and suppliers, is no longer to stop. This provides the increased business models to the test.

The Internet has changed not only the communication, but also the consumer behavior of people drastically. Thus, the price pressure due to the transparency of the web is growing. The transformation to a customer-oriented company, with flexible business models, provides the majority of companies are still major challenges. In many cases the existing IT infrastructure is overtaxed. Although it supports classical processes, but is too cumbersome and leaves no room for the timely realization of visions. Here's a quick rethink and a future-oriented transformation is asking my market research, because only so providers can respond to the changing behavior of customers and secure their market position.

According to a study, the IDG created on behalf of the Californian software vendor Zuora, the era of "Subscription Economy" has already begun. That Subscriptions model increasingly prevail, also show the achievements of pioneers in this market, such as Salesforce, Amazon or Netflix. Meanwhile, as well as companies from other industries have jumped on the train. The reason is obvious: the world there is, according to the SaaS specialists Zuora 6.8 billion potential subscribers who are open to new models of consumption.

Sustainable Management contact on all channels

In modern enterprises, the CIO has no choice: They must bring its IT into shape. With the onset of digital transformation traditional IT processes come under scrutiny. Especially in charge of customer service are facing major challenges. The contact center in the cloud increases here the efficiency and ensures fresh impetus.

The consultants Capgemini be stated: At present, the efficiency of IT is "high on the list of requirements of CIOs". Next is emphasized: "They should also take care greatly about improving business processes. At the same time the pressure of the departments, to provide faster and more flexibility to respond increases, "said the expert. In other words, the jack of all trades is required.

Naturally, therefore, that currently employs many boardrooms with the cloud. A current example is the transfer of jobs to the virtual world. 61 % of PAC interviewed by analysts these days in many companies to show "cloud-savvy". That means they use to plan or discuss cloud solutions for applications in the Workplace environment. So e-mail, document sharing and conferencing applications are already available from more than one in five businesses cloud-based.

And the plans of the company for the development and expansion of cloud solutions in the relevant fields of application indicate a progressive dissemination. So in most job applications is expected to grow the cloud customer base by 20 to 30 % over the next two to three years. This trend also the contact center industry in particular is not excluded. A customer service solution from the cloud increases massively the efficiency, reduces the cost and parallel - provided it is placed in the required quality - optimizes the customer experience. Here are some examples.