No enterprise transformation without cloud computing
Customers no longer want to buy only products, but services subscribe. This trend has ushered in the era of "Subscription Economy" a few years ago. The dynamic that develops from it for markets and suppliers, is no longer to stop. This provides the increased business models to the test.
The Internet has changed not only the communication, but also the consumer behavior of people drastically. Thus, the price pressure due to the transparency of the web is growing. The transformation to a customer-oriented company, with flexible business models, provides the majority of companies are still major challenges. In many cases the existing IT infrastructure is overtaxed. Although it supports classical processes, but is too cumbersome and leaves no room for the timely realization of visions. Here's a quick rethink and a future-oriented transformation is asking my market research, because only so providers can respond to the changing behavior of customers and secure their market position.
According to a study, the IDG created on behalf of the Californian software vendor Zuora, the era of "Subscription Economy" has already begun. That Subscriptions model increasingly prevail, also show the achievements of pioneers in this market, such as Salesforce, Amazon or Netflix. Meanwhile, as well as companies from other industries have jumped on the train. The reason is obvious: the world there is, according to the SaaS specialists Zuora 6.8 billion potential subscribers who are open to new models of consumption.
