Subscription Economy to individual service

No enterprise transformation without cloud computing

Customers no longer want to buy only products, but services subscribe. This trend has ushered in the era of "Subscription Economy" a few years ago. The dynamic that develops from it for markets and suppliers, is no longer to stop. This provides the increased business models to the test.

The Internet has changed not only the communication, but also the consumer behavior of people drastically. Thus, the price pressure due to the transparency of the web is growing. The transformation to a customer-oriented company, with flexible business models, provides the majority of companies are still major challenges. In many cases the existing IT infrastructure is overtaxed. Although it supports classical processes, but is too cumbersome and leaves no room for the timely realization of visions. Here's a quick rethink and a future-oriented transformation is asking my market research, because only so providers can respond to the changing behavior of customers and secure their market position.

According to a study, the IDG created on behalf of the Californian software vendor Zuora, the era of "Subscription Economy" has already begun. That Subscriptions model increasingly prevail, also show the achievements of pioneers in this market, such as Salesforce, Amazon or Netflix. Meanwhile, as well as companies from other industries have jumped on the train. The reason is obvious: the world there is, according to the SaaS specialists Zuora 6.8 billion potential subscribers who are open to new models of consumption.

The IaaS provider scent morning air

Digital transformation of business and production processes is the goal of the economy. The drivers of this are competition from the large number of start-ups, as well as industry pressure and admonishing media reports. But earlier, all should be clear that the way to digitize only the clean use of cloud computing is.

Suppose you were a medium-sized manufacturing companies and now want to systematically digitize even if were ready enough investment resources, the solution would probably not optimal. The reason for this is that the desired systems with the required performance characteristics are simply not yet available as a true cloud solution.

Software companies and system providers have long not yet made their programs cloud-enabled. There are several reasons. First, the software needs to be fully adjusted with the aim of multi-tenant architecture. Secondly, was and is the systems business is a very good business because this business model also brings with it forced loyal customers. And thirdly, there is a great fear of a sales dip. Therefore, it is only possible in the present situation, systematically digitize. As a result, give logical, strategic process models, such as those described by Crisp Research will be presented.

From mobile shopping to digital customers

According to Economic, the Association of the Internet Economy, the e-commerce industry will be shaped in 2015 by pioneering changes.
Increased competition, new technologies and changes in buying behavior predicts the Eco Association for the current year. Prof. Dr. Georg Rainer Hofmann, head of the Eco-competence group e-commerce, is convinced: "Some of the aspects that already in 2014 been emerging as trends, to prevail definitively in the coming year"

The following developments come on online retailers, according to Eco:

Mobile Shopping: more and more in many countries informs itself mobile, search and browse the Internet with mobile devices. The number of actual online purchases and payment transactions directly via smartphone or tablet PC rather than on increasing continuously. The adaptation of online stores for mobile devices is mandatory for traders in 2015. With services and apps such as One Touch or PayPal Cash Cloud will make the industry's progress at the same time the "standardization" of mobile payment.