Subscription Economy to individual service

No enterprise transformation without cloud computing

Customers no longer want to buy only products, but services subscribe. This trend has ushered in the era of "Subscription Economy" a few years ago. The dynamic that develops from it for markets and suppliers, is no longer to stop. This provides the increased business models to the test.

The Internet has changed not only the communication, but also the consumer behavior of people drastically. Thus, the price pressure due to the transparency of the web is growing. The transformation to a customer-oriented company, with flexible business models, provides the majority of companies are still major challenges. In many cases the existing IT infrastructure is overtaxed. Although it supports classical processes, but is too cumbersome and leaves no room for the timely realization of visions. Here's a quick rethink and a future-oriented transformation is asking my market research, because only so providers can respond to the changing behavior of customers and secure their market position.

According to a study, the IDG created on behalf of the Californian software vendor Zuora, the era of "Subscription Economy" has already begun. That Subscriptions model increasingly prevail, also show the achievements of pioneers in this market, such as Salesforce, Amazon or Netflix. Meanwhile, as well as companies from other industries have jumped on the train. The reason is obvious: the world there is, according to the SaaS specialists Zuora 6.8 billion potential subscribers who are open to new models of consumption.

How to optimize your IT budget

"The profit lies in purchasing". A well-known slogan, which is among diehard merchants and freshmen in business administration equally known. Far too often this rather simple approach is also transferred to the budgets of IT departments.

Across all industries know CIOs and CTOs, the demand for cost discipline or even budget cuts. In the age of global competition and tight margins an understandable demand, but which is difficult to comply with. Even the highest quality and reliability of the infrastructure required by the operational units at the same time.

A simple change in strategy CTOs and CIOs could, but significantly reduce the cost of network infrastructure and thus improve returns for their businesses. However, these opportunities often remain untapped, while cost-conscious managers are some good alternatives open. For example, if the end-of-life of a Cisco router, announced no further features are implemented from that date and it remains a year in which the system is still available for purchase.

In the next step, it is no longer possible to transfer the system to a new maintenance contract. Here at last leaves of OEM customers with the product finally out in the cold. Due to the short life cycles of these business practices created for the customer in very high costs.